Following the launch of the global website of international research company Taylor Nelson Sofres (TNS) we are developing a new Web offering for their largest France-based company, TNS Sofres, French leaders in market research.

Based in Paris, the organisation specialises in customer research and understanding in specific sectors essential to their client base including FMCG, media, automotive, technology, finance and politics.

Selected from agencies across the UK, TH_NK was initially awarded the brief to redesign London-based TNS Global’s overarching global Web offering with the aim to transform the way the company interacts with its customers around the world. Working with TNS Sofres marks the evolution of the projects set to sweep across the organisation.

Elements of the Global site are set to be integrated into TNS Sofres’ Web offering, allowing visitors to experience a consistent and compelling brand offering in an innovative and engaging setting. Content is delivered quickly and effectively through podcasts, blogs and videos, including opinions from TNS Sofres’ thought leaders. Big brand case studies from their international client base offer insight into markets and consumers around the world.

The TNS Sofres site will be maintained by TH_NK’s managed services team. As well as hosting, these services also include ongoing support and site maintenance. Following the success of this latest project, we are also in discussions to extend the project across the TNS network of companies around the world taking the global TNS brand identity and experience to a new level online.

We’re delighted that we were appointed to lead this exciting new project with TNS Sofres, enabling us to build on our global client portfolio. After fighting off stiff competition to develop the Global site, our thorough understanding of the company’s users has provided a robust and engaging resource destination for the expansive range of worldwide brand managers who turn to TNS for market intelligence. As a result we are really looking forward to continuing our work with TNS to ensure its web offering remains at the forefront of new technology.

Tarek NseirManaging Director, TH_NK