We’ll show you how your customers interact with your online channels, and more importantly, how their experience affects the decisions they make about your products and services.
The insight we gain during these activities will not only inform your digital strategy, but it will also help you to build lasting and meaningful relationships with your online audience.
Observing user trends and activities
Through contextual research - often referred to as ethnography - we will observe and analyse how your customers interact with your online channels.
Contextual research is one of the most powerful tools in the user-research box as it captures the real behaviour of your users, which in turn, helps us to create solutions which are innovative, intuitive and fresh.
As part of our research activities, we can also carry out user surveys and user testing to help you gain further insight into your customers’ motivations and online behaviour.
Bringing the customer-face to the table
Here at TH_NK we use personas to focus our design and ensure we have your customers’ best interests at heart.
Persona development is a great way to bring the attitudes, motivations and concerns of your customers to life. It’s also an extremely effective way to bring their wants and needs to the table when prioritising business content.
Designing, testing and refining
We test and refine our websites using prototypes and real people to iron out any usability and accessibility issues during our design phase. We do this before our build process begins to keep costs to a minimum and ensure we deliver your project on time and within budget.
Let’s talk
If you’d like to talk about your digital requirements in more detail, don’t hesitate to contact us. We’re a business partner you can trust and you’ll love the way we think.